TULPEHOCKEN TWP., Pa. – Dieffenbach’s was established in 1964 in Womelsdorf, Pa., and with Gibble’s, it’s bringing back “nostalgia advertising” with the old Gibble’s logo seen on this billboard in Berks County.
“Gibbles. You may have seen Gibble’s billboards and what have you in the area. It’s popping up in local stores, so Dieffenbach’s, Gibble’s and Uglies brand are all doing very well,” said Dieffenbach’s marketing director Bob Zender.
Those at Dieffenbach’s say they continue to grow and adapt in an ever-changing market by using marketing to bring back old customers and attract new ones…