Every January, the hunting rifle, pistol, optic, or knife you’ll see on store shelves later in the year makes its first appearance in a convention hall in Las Vegas. Just don’t expect to walk in and see it for yourself.
The NSSF SHOT Show, short for Shooting, Hunting and Outdoor Trade, returns for its 49th year Jan. 19–22, 2027, at the Venetian Expo and Caesars Forum. Run by the National Shooting Sports Foundation (NSSF), the firearm industry’s trade association, it’s the biggest annual gathering of the gun and outdoor industry in the world. And it is strictly closed to the public.
How Big is SHOT Show?
The numbers from last year’s show put it in rare company. According to the NSSF, the 2026 show drew more than 53,000 industry professionals from all 50 states and 126 countries. A total of 2,744 exhibitors filled more than 834,500 net square feet of floor space…