The rows of vitamins and supplements in North Atlanta stores may look like a collection of national brands, but part of the industry behind those bottles operates here in Georgia.
In Norcross, NutraCap manufactures dietary supplements for companies that sell products under their own names. Its Gwinnett County operation produces capsules, nutritional powders and sports-nutrition formulas while also handling formulation, packaging and label design.
The arrangement is common in the supplement business. A brand does not necessarily own the factory producing its vitamins. Many hire contract manufacturers to blend ingredients, fill capsules or containers and prepare the finished products for sale…