Lines at Colorado dispensaries may be long this week, but overall, cannabis sales in the state are slowing down. A homegrown company is out to prove that quality and culture can still sell. Inside DRO’s Denver grow house, they say it’s not just about cultivating cannabis; it’s about cultivating a brand.
“I remember passing out hats and clothes out of the back of the truck, wherever I had to go,” said Jamar Brown, co-owner of DRO. “You leave your ego at the door and get to work.”
Before DRO became a cannabis name, it was a lifestyle brand built from the ground up by selling merchandise and creating something people could connect with.
“We started a brand before we even started growing,” Brown said. “We’d drive wherever we had to go to push it. It started with a story that was organic, and people could relate to.”…