Once embraced by celebrities and influencers, juice cleanses became one of the defining wellness trends of the 2010s, marketed as a way to detox the body and promote rapid weight loss through expensive multi-day programs.
Over the past decade, consumer preferences have shifted toward more sustainable approaches to health and nutrition, while wellness brands have adapted to changing shopping habits and new ways of reaching customers.
Now, one of the industry’s best-known names is closing multiple locations nationwide…