LUBBOCK, Texas — There’s no question that every collegiate athletic department faces a plethora of challenges every day. Whether big, small, or medium, every athletic department faces a similar challenge each offseason: fundraising.
In the era of NIL (Name, Image, and Likeness), how much money an athletic department brings in every year is pivotal as part of its modern-day operation. Another key pillar is each department’s relationship with alumni willing to donate their hard-earned cash back into their alma mater.
In a quote obtained by Yahoo Sports, Ross Dellenger, former Texas Tech and Indianapolis Colts offensive lineman turned CEO of Double Eagle Energy Holdings and Chairman of the Board of Regents of the Texas Tech University System, Cody Campbell commented on how if other Big 12 athletic departments should follow the “path” Texas Tech followed to elevate their own athletic programs and rosters as the “future of the conference.” This week, during a meeting with Big 12 commissioner Brett Yormark and Texas Tech officials at a steakhouse in Fort Worth, Ross Dellenger commented on how other Big 12 athletic departments could follow the “path” Texas Tech followed to elevate their own athletic programs and rosters as the “future of the conference.”…