MADISON, Wis. — News 3 Now and The River Food Pantry are partnering again this week to host a daylong “Pack the Pantry Telethon,” aiming to stock shelves and support families across Dane County.
Live coverage begins at 6 a.m. Wednesday and continues through 7 p.m., with the station broadcasting from the pantry’s new facility on Packers Avenue . Throughout the day, viewers can call in donations and contribute to the effort to meet rising demand for food assistance.
Organizers say the telethon comes at a critical time as The River continues its transition into a larger space just north of its former location. The expanded facility is designed to better serve the growing number of people relying on its services…