Alex and Naomi Calle are opening Pilates Addiction in the community they’ve called home for nearly two decades, bringing a high-energy approach to Pilates to Craig Ranch.
MCKINNEY, Texas — For nearly 20 years, Alex and Naomi Calle have watched Craig Ranch grow while raising their family and building their lives in the McKinney community. Now, they’re becoming part of its next chapter with the opening of Pilates Addiction, a high-energy boutique fitness concept bringing a new approach to Pilates to the neighborhood they call home.
The studio marks a new venture for the Calles, whose careers have spanned executive leadership, technology, business operations and strategy. Backed by Pilates Addiction’s training, systems and ongoing support, they saw an opportunity to apply that expertise to a business of their own while bringing something different to a community they know firsthand…