Matt’s Big Breakfast: Where Phoenix Gets Its Morning Fix
“You could convert non-breakfasters,” Guy Fieri declared after taking a bite of the signature waffle at Matt’s Big Breakfast in downtown Phoenix. And honestly? He might be right.
This tiny, packed-to-the-gills spot is the brainchild of Matt, a guy who loved breakfast so much he built an entire restaurant around it. No freezer. No microwave. Just scratch-made breakfast basics done, as one customer put it, “the right way.”
The Waffle That Won Guy Over
The star of this segment was undoubtedly Matt’s waffle—what Guy called a “hot frisbee of fun.” But what makes it special isn’t some secret ingredient. It’s the process.
Matt makes fresh batter three times a day. Guy got a front-row seat to the technique: two cups of sugar, melted butter whisked in quickly (before it poaches the eggs), then flour and whole milk added in alternating doses. A teaspoon of salt, baking powder, and you’ve got something that “looks like cake batter.”…