Dive Brief:
- Kroger announced Friday that it is hosting several events throughout September focused on health and wellness.
- Stores will hold wellness-focused in-store activations every Friday and Saturday throughout the month. Kroger lists the participating locations online.
- Kroger will also host community festivals at stores in the greater Houston, Phoenix, Salt Lake City and Nashville, Tennessee, areas.
Dive Insight:
Kroger bills these efforts as part of a “Wellness Tour” as it works to closely link food purchases with healthy living and at a time when the grocery industry is seeing rising GLP-1 usage influence shopping behaviors.
“Kroger touches millions of families every day,” Colleen Lindholz, president of Kroger Health, said in the announcement. “The Wellness Tour is about using that reach to meet customers where they are and make it easier to take one step toward better health.”
At the in-store weekend events, customers can sample better-for-you products, learn about the grocer’s OptUP Picks, and connect with pharmacists and dietitians…