Tucked into the Garfield neighborhood, Alcove is the kind of place you could easily miss if you weren’t looking for it. But that is also the point.
Located on the northeast corner of 10th and Pierce streets near downtown Phoenix, sits a “little spot within a spot,” as owner Mariah Coen describes it, designed to feel less like a retail concept and more like a gathering place for conversation.
Alcove opened in November 2025, but its roots stretch back to the space’s former life as Buena Vida Bodega. Coen had been working at the wine and home goods shop as a buyer when an opportunity quietly presented itself…