Hard Rock leans into F1’s luxury image, selling $200 baskets of wings at the Miami Grand Prix ($400 for added caviar)

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Hard Rock Stadium in Miami, Florida.

  • The third-annual Miami Grand Prix is taking place this weekend.
  • The Hard Rock Beach Club featured high-priced items, like a $280 Maine lobster roll, for the event.
  • Formula 1 has a reputation for luxury and spectacle.

Luxury was on full display during the Miami Grand Prix, especially at the Hard Rock Beach Club, where an order of wings cost nearly $200.

Crowds of Formula 1 fans gathered in SoFlo this weekend for the third-annual Miami Grand Prix , which kicked off on Friday at the Miami International Autodrome. The racetrack spans 3.7 miles and is set up around Hard Rock Stadium.

Billionaires like Elon Musk and Jeff Bezos participated in the festivities , but some F1 fans were more interested in the flex of wealth at the Hard Rock Beach Club.

Hard Rock International announced its Hard Rock Beach Club in March, writing in a press release that the day club experience overlooked the racetrack and included star-studded performances. A three-day pass costs $1,750, according to the official website .

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