The Brief
- The 2026 We Energies Cookie Book is now available for download.
- Physical copies will be distributed at giveaway events in Milwaukee and Appleton on Saturday, Nov. 7.
- The 98th-anniversary edition features 38 recipes from Wisconsin home bakers.
MILWAUKEE – The 2026 We Energies Cookie Book debuted online earlier this week, but you can grab a free physical copy on Saturday.
Wisconsin tradition
The backstory:
We Energies first published the Cookie Book in 1928 to promote electric appliances. Since then, the guide has grown into a beloved statewide tradition for the holiday season.
Cookie Book giveaway events
The Details:
We Energies will hand out copies of the 98th-anniversary edition on Saturday, Nov. 7, at American Family Field in Milwaukee and Fox Cities Stadium in Appleton. The giveaways will run from 9 a.m. to 1 p.m. …