Excellent customer service is about more than keeping customers happy. It’s also about bolstering a company’s brand and its bottom line—all critical elements for any business that wants to thrive in today’s highly competitive marketplace.
Those are just some of the takeaways offered in the Customer Service Professionals (CSP) program at Lawson State Community College. The eight-week course, which is open for applications through May 1, was designed with input from leading companies like Alabama Power, ALFA, Regions, and Blue Cross Blue Shield.
“Customer service skills are essential in today’s workforce,” said Grant Cockrell, dean of workforce development at Lawson State. “Frontline employees directly shape customer impressions and a company’s reputation, especially in the age of social media and online reviews. Strong service drives satisfaction, loyalty, and repeat business, while poor service will damage reputation and reduce revenue.”…