DALLAS — Today, in 2006, US charter airline Hooters Air (Y5) ceased operations after three years of operations.
The airline could trace its history back to 2002 when Hooters restaurant owner Robert Brooks looked into establishing an airline to grow the Hooters brand. Brooks initially approached the struggling Vanguard Airlines, but the owners refused to sell. Brooks then turned his attention to Winston-Salem, North Carolina-based charter carrier Pace Airlines.
The airline was used to increase brand awareness for Hooters, with its aircraft seen as a “flying billboard” for the brand.
Unique Service
With its headquarters in Myrtle Beach, South Carolina, Hooters initially provided domestic charter services for golfers. When it ceased operations, the carrier was serving 15 destinations, including Las Vegas (LAS) and Denver (DEN)…