Perched on the edge of the Everglades, Naples has positioned itself as Florida’s capital of quiet luxury, offering an alternative to Miami’s flashier real estate scene—and increasingly drawing a younger cadre of executives alongside its traditional base of deep-pocketed Midwestern retirees.
With a population of roughly 420,000 people, the Naples metro—which also encompasses Marco Island—is a fraction of the size of Miami, but the premier resort city on the Gulf coast punches way above its weight when in comes to high-end properties.
Since the pre-pandemic era, the median price of an entry-level luxury home in Naples has surged a staggering 88%, hitting $3.7 million in May, making it the fourth most expensive luxury market in the U.S., according to the latest housing data analysis from Realtor.com®…