Renda Media has rebranded talk WGUF as “98.9 The Gulf,” introducing a new format featuring classic pop, soft rock and timeless standards to listeners in Naples, Marco Island and Southwest Florida.
The station officially adopted the new name and format Nov. 1, offering a mix of familiar hits from artists including Frank Sinatra, the Eagles, the Carpenters, Billy Joel, Neil Diamond and Whitney Houston.
Operating under the slogan “Great Songs. Still Cool.” The new outlet is designed to provide a relaxed listening experience that reflects the lifestyle of Southwest Florida, according to the company…