A dog-ice-cream truck that built its name in Houma is setting up permanent shop in New Orleans. Salty Paws plans to open its first brick-and-mortar storefront at 3326 Magazine Street, bringing its signature frozen treats indoors alongside grooming services, a self-wash station and dine-in seating built for pets and their owners.
According to WhatNow, the new location will serve the company’s signature dog-friendly ice cream in custom doggie bowls, with full table seating so pets can dine right alongside their owners. The Houma truck is known for its treats, and the Magazine Street shop is designed to expand on that concept rather than simply replicate it on a storefront scale.
Grooming, Self-Wash and an Expanded Boutique
Beyond the ice cream counter, the new location will offer dog supplies, an expanded selection of toys and treats, self-wash bathing stations and professional grooming services, per the same report. The shop is currently undergoing renovations and permitting processes, though the specifics of that permitting work have not been detailed publicly.
Jamie Luke, who is described in the WhatNow report as the local Salty Paws franchisee and the sole Salty Paws operator in Louisiana, anticipates finalizing the buildout and securing an official opening date before the holiday shopping season.
Why Magazine Street, and Why Now
Luke chose New Orleans to reach a broader audience, telling WhatNow that the city made more sense than Houma because it is larger, draws far more tourists and has a greater population. The Magazine Street site itself was reportedly selected after Luke observed nearby businesses already welcoming pets into their spaces…