EXCLUSIVE: The Toñita’s Hat Returns for 2026, Celebrating Latinos Everywhere

The viral Toñita’s hats, which honor María Antonia “Toñita” Cay and her Caribbean Social Club in New York City, are coming back. And this year’s edition is about paying homage to not just the past, but the present.

Last year Where’d U Get That Hat? and Cinco Jones collaborated with Puerto Rican artists, Hernán Ayala and Claudia Rubín, for the green and blue hats that were worn by celebrities like Bad Bunny and Mayor Zohran Mamdani.

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