Mallomars Debuted 113 Years Ago: How They Became a Seasonal Staple

The cookies were introduced in 1913 at a small grocery store in Hoboken, New Jersey

NEED TO KNOW

  • Mallomars have been a seasonal treat since 1913 due to the lack of refrigerated trucks for warmer months
  • The cookies debuted in a Hoboken, New Jersey grocery store and remain most popular in the Northeast
  • Mallomars have appeared in pop culture, including Gilmore Girls and When Harry Met Sally

With fall comes the return of a certain long-running chocolate and marshmallow cookie.

Mallomars are officially back after six months, continuing the treats’ century-old tradition of hitting shelves only from September to March.

PEOPLE consulted the brand to confirm that they’ve been a seasonal snack since the very beginning…

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