🐂 Ricardo the Bull, who became a viral sensation after wandering onto tracks near Newark Penn Station, is now the face of NJ Transit’s new courtesy campaign. 🚆 The “Ricardo Says” campaign uses the famous bull to encourage riders to be more considerate, improve safety, and reduce delays. ❤️ After being rescued from the tracks and recovering from a serious infection, Ricardo now lives at a North Jersey animal sanctuary.
A runaway bull that went viral in December 2023 when it wandered onto the NJ Transit train tracks near Newark Penn Station is now the star of the rail agency’s new customer courtesy campaign.
Viral Newark Penn Station bull becomes NJ Transit spokesperson
The campaign, entitled “Ricardo Says,” features Jersey icon Ricardo the Bull, designed to enhance the customer experience.
Every day, hundreds of thousands of customers rely on NJ Transit’s trains, buses, light rail lines, and Access Link service to get to and from work, school, appointments, and events.
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“Ricardo Says” uses fun, whimsical drawings of the bull to highlight ways that all customers can be aware of their surroundings and help their fellow commuters while riding the transit system.
“Ricardo’s story reminded all of us that even during the busiest commute, a little patience and consideration can go a long way,” said NJ Transit President and CEO Kris Kolluri…