The Gooey Roll Company brings creative flavors to Holmes Street in Belleville

When we go through a breakup, some of us eat a pint of Ben and Jerry’s and vent on social media. I go for some Pinot and put on “The Last Five Years” to have a good ugly cry.

Then there’s Lisa Jensen, who just might be my new hero.

This woman, only in her early 30s, went through a bad breakup and launched a business out of the ashes. She enjoyed baking as a hobby and threw herself into it when a relationship ended, then went all entrepreneurial on us and gifted the world The Gooey Roll Company.

That’s the name of a business she just launched in Belleville borne from a hobby in her kitchen. She makes cinnamon rolls, but brings them to a whole new level…

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