Investing in the future of the dairy industry is exactly what the Midwest Dairy checkoff is doing with the Dairy Ambassador program.
By raising up advocates like Carter Behnken of Omaha, Neb., who can share information about dairy, the program increases the visibility of dairy farms and products to the next generation of consumers.
Carter is a sophomore at the University of Nebraska-Lincoln, majoring in agricultural economics and minoring in the Engler Entrepreneurship program. With his background on his family dairy operation, Mohrview Farm Inc., he has discovered the importance of advocating for the dairy industry…