COLLEGE STATION, Texas (KBTX) – The Texas A&M University System is objecting to what it calls the unauthorized use of the Texas A&M name and trademarks by a Muslim education entity in North Texas branding itself as “TexAM University.”
System officials say they’ve sent a cease-and-desist letter demanding the group stop using names, marks, domains and other branding elements they believe infringe on or dilute Texas A&M trademarks.
According to the A&M System, the use of “TexAM,” “Texas AM University,” and similar variations could create confusion and mislead the public into thinking there is an affiliation or endorsement. The A&M System says the entity is not affiliated with Texas A&M University or The Texas A&M University System.
“The Texas A&M University System has a responsibility to protect the name and trademarks, which represent more than a century of academic excellence, public trust and institutional integrity,” Chancellor Glenn Hegar said in a statement. “When another organization uses branding that is similar, particularly in the same educational space, we must act to prevent confusion and protect the value of those marks.”…