Almost four years after Ryan Reynolds’s Aviation Gin opened a new visitor center and distillery in Portland, Oregon, parent company Diageo announced that it was shuttering the facility. This might not mean that Aviation Gin won’t be produced anymore, according to the website the Spirits Business and other sources, but it does seem to mark another difficult moment for Diageo and the spirits industry overall.
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Aviation Gin was created in 2006 by bartender Ryan Magarian and House Spirits Distillery, which filed for bankruptcy about a year ago under its Westward Whiskey business name (the distillery now has a new owner). Davos Brands bought Aviation in 2016, and Diageo acquired it in 2020. Along the way, Reynolds came on as a backer in 2018 and has been a very public face for the brand in the years since, appearing in ad campaigns and engaging in silly social media tiffs with his Deadpool & Wolverine costar Hugh Jackman to promote the gin…