CHINO HILLS, CA – Amor Salsita is a story born of love. Of curiosity. And of food that is itself the story. If you have met Geraldine “Gerrie” Pompa, the company’s Founder, you know that passion can, in fact, be infused in food. As summer deepens across Southern California, Gerrie spoke to me about the brand’s latest program debut—a fresh guacamole now making its way to market.
“Our goal with Amor Salsita’s guacamole is to bring a fresh, premium table-side guacamole to consumers, starting in Pavilions in Southern California,” Gerrie began. “If you go to a Mexican restaurant and they’re making it in that molcajete—table-side—that is the experience I wanted to bring to the consumer. Community is built around meals, flavors, and stories. This is where Amor Salsita lives and breathes in the fresh produce department.”
The new guacamole carries a 10-day shelf-life and is now hitting shelves for shoppers across the region. Central to the launch is Gerrie’s desire to serve an underrepresented shopper.
“We’re a Hispanic family. Our roots run very deep. My grandma and my dad were from Mexico, and with them they brought true, authentic Mexican recipes,” Gerrie shares. “We’re taking all the care that we can to keep that integrity of those recipes—honoring my dad and my abuelita. They wouldn’t want it any other way. There is an enormous area of growth for retailers to tap into with the Hispanic shopper. They are seeking premium quality recipes, products, and ingredients, and we seek to respond to those needs.”
Gerrie’s son, Ayden Ruiz, a founding team member who manages operations, points to a broader shift shaping the opportunity.
“It very much is a movement that has turned into a behavior,” Ayden shares. “Our health is very strongly correlated to what we eat. We’re becoming more aware of that, especially with GLP-1s being on the rise and eating trends changing rapidly. Families shop by label, by ingredients, and they are looking for the story behind the brand. It is not just about occupying the shelf, but all the ways you are communicating to the shopper on that shelf.”…