A Janesville-based men’s hair accessories company will be a part of this year’s Grammys gift bags, given to performers and presenters.
The family behind the business? Former actress-turned-mental health professional Tracy Douglas, her husband and their two 20-something sons and nephew.
Under The Hair Forge, the family sells an array of hair accessories for men, from a hair elastic with a metal wolf’s head to a fish skeleton claw clip.
“The mission is to redefine masculinity. To let men have more of a possibility regarding expressing their style. And, to be authentic,” Douglas, the company’s CEO, told the Journal Sentinel. “This is a really great way for them to express themselves and have fun.”
Douglas’ sons, Max and Rider Jarzen, and nephew Jeremiah Mansavage are the faces of the brand and “represent diversity beautifully,” she said.
Max is part-Filipino, like Douglas; Rider, who was adopted, is white; and Mansavage is Black and Filipino, Douglas shared.
“Their hair represents the whole spectrum of different textures and styles,” she said.