Bad Bakers, the Sacramento-born bakery known for piling it on with over-the-top doughnuts and Filipino-style breads, held its grand opening Friday at Southport Town Center in West Sacramento. The new shop brings the chain’s signature Staxx señorita rolls and rainbow-bright doughnut case to the retail center anchored by Nugget Market, giving local pastry hunters another quick stop for both sweet and savory grab-and-go bites.
As reported by Sacramento Business Journal, the debut landed in the outlet’s Friday “5 things” roundup and lists the bakery at Southport Town Center near Nugget Market. According to the Business Journal, the bakery is part of the center’s spring wave of new tenants.
What to Expect
Bad Bakers mixes cake-style and filled doughnuts with Filipino breads and savory pastries, from ube and classic glazed options to its signature fluffy Staxx rolls, per BAD Bakers. The company describes itself on its site as “Bread & Donuts” and highlights walk-up ordering, bundles and online ordering for larger pickups. Its bright, camera-ready pastry displays have helped fuel a strong local following.
Where It Fits in Southport
The new storefront fills one of the smaller retail bays at Southport Town Center, which has been adding local food and fitness concepts this spring, according to What Now Sacramento. The center, anchored by Nugget Market, already includes tenants such as Crumbl Cookies and Cold Stone Creamery, turning it into an easy in-and-out spot for groceries and snacks. Developers have been marketing the strip to family shoppers and fitness-goers on the West Sacramento side of the river.
Bad Bakers started as a Natomas storefront and has gradually expanded into nearby suburbs, including Roseville, Elk Grove and Folsom, before making the jump to West Sacramento. The owners draw on Filipino baking traditions such as señorita bread and ensaymada while experimenting with modern donut flavors, per BAD Bakers. The West Sac opening continues a run of locally owned food spots choosing Southport as a place to test new concepts…