The drive-thru beverage wars are heating up in Southern California—and one of the fastest-growing challengers just claimed new turf. 7 Brew, the Arkansas-born drive-thru coffee concept known for its speed, energy drinks, and hyper-customizable menu, is officially expanding into San Diego County.
For an industry watching the specialty coffee category get more crowded and more competitive by the quarter, the move is worth a closer look. This is a brand that has scaled nationally on a lean, drive-thru-first model at a moment when convenience and throughput are everything.
Founded in Rogers, Arkansas, 7 Brew has rapidly expanded across the United States on the strength of a streamlined drive-thru layout and a deep, fully customizable drink menu. The lineup spans hot and iced coffees, energy drinks, smoothies, teas, lemonades, shakes, and more—positioning the brand well beyond a straight coffee play.
The new San Diego County locations will be developed by Surf 7B, LLC, the regional development group tasked with launching the brand across the area. Surf 7B also serves as the franchisee for the Yuma, Arizona and Imperial Valley, California markets, supporting 7 Brew’s continued push across the Southwest…