The Brief
- Independent theaters are adopting innovative amenities and community events to recover from pandemic-era closures.
- Cinelounge offers a highly personalized experience featuring a unique menu that includes chicken and waffles, “Steven Spielbergers,” and custom cocktails.
- Customers praise the theater for its intimate, community-hub atmosphere, describing it as a blueprint for the future of cinema.
TIBURON, Calif. – Movie theaters are still in recovery mode after pandemic-related closures kept doors shut for more than a year. While epic blockbuster films are one way theaters are drawing audiences back to the big screen, other amenities and business strategies are also proving successful.
Tiburon’s Cinelounge offers alternative experience
The backstory:
While IMAX screens and massive megaplexes dominate the industry, independent venues like Cinelounge in Tiburon are offering a distinct alternative. Owners describe the concept as both a blast from the past and a potential harbinger for the future of film exhibition.
“We wanted to make it cool. It’s a whole warmth that some people don’t even get at home,” said Cinelounge co-owner Camilla Meoli.…