Eight months after opening the Tuscan-inspired fine-dining restaurant Via Aurelia across from Oracle Park and about a year and a half after debuting Che Fico Pizzeria near Chase Center, chef David Nayfeld and business partner Matt Brewer are tripling down on their commitment to SF’s eastern waterfront.
On Saturday, the Back Home Hospitality team will open their first standalone bar, Golden Rule, a nostalgia-fueled cocktail destination at Thrive City, the multi-use complex surrounding the home of the Golden State Warriors. Nayfeld says operating businesses in San Francisco — particularly in the fast-developing Mission Rock area — continues to be a challenge. But he and Brewer are committed for the long run.
“I hope on my fucking grave it says, ‘The grass isn’t greener on the other side,’” Nayfeld says. “It’s greener where you water it.”
The Warriors approached the duo with the opportunity to take the ground floor, bay-facing space near upscale steakhouse Miller & Lux and ice cream shop The Baked Bear. “It just felt very obvious that one of the missing pieces of our company was a cocktail bar,” Nayfeld says…