In 2011, when the owners of the Bay Area’s Wise Sons Jewish Deli drafted their original business plan, there was one item they swore they’d never serve.
“Wise Sons will focus on the pillars of Jewish Deli food — pastrami, latkes, smoked salmon, and matzo ball soup with a limited selection of classic bagel flavors,” the plan read.
“Not a cinnamon raisin bagel in sight.”…