The Brief
- Downtown San Jose launches its 39-day soccer fan fest this Thursday, part of the World Cup 2026 fanfare.
- The San Jose Earthquakes are partnering with the City of San Jose and other groups for the celebration at San Pedro Square Market.
- San Jose Mayor Matt Mahan says hotels are full and small businesses will benefit.
SAN JOSE, Calif. – Downtown San Jose is preparing to transform into the ultimate soccer destination as the South Bay gears up to host the Bay Area’s largest month-long World Cup celebration.
The San Jose Earthquakes, in partnership with the City of San José, the San José Sports Authority, and the Bay Area Host Committee (BAHC), announced on Monday the launch of “Soccer Celebration“ at the iconic San Pedro Square Market. The massive, 39-day fan fest will run from the opening kickoff straight through the tournament final, offering local fans a centralized hub to catch world-class soccer action.
Soccer Celebration: What You Need to Know
What: The Bay Area’s largest free FIFA World Cup watch party series.
Where: San Pedro Square Market (87 N. San Pedro St., San Jose).…