As the new CEO for Lagunitas Brewing Co., Bernardo Spielmann admitted he would be game to dress up like a chicken if it meant connecting with the community.
“I’m game for everything,” said Spielmann, who attended Petaluma’s 42nd Butter & Egg Days Parade & Festival this month. He was “extremely impressed by the sense of community and positive energy of the event.”
The former chief marketing officer at Lagunitas’ parent company, Heineken Panama, demonstrated a sense of humor in conversation. But he’s very serious about the mission since starting in January with the Petaluma brewer known for a dog on its branding and for its relaxed vibe…