As local entrepreneurs look for new ways to reach customers, a Latino‑centered marketplace is launching in Sonoma County this weekend. photo credit: Sonoma County FairgroundsPicnic tables line the courtyard of Mexican Village at the Sonoma County Fairgrounds, where Mercado Rosa will take place.
Think of a Sunday market in Latin America, where the smell of pupusas mixes with colorful crafts and lively music. This weekend, you won’t have to travel far to find a scene like that.
Mercado Rosa is coming to the Sonoma County Fairgrounds in Santa Rosa.
Hector Velazquez, executive director of the Sonoma County Hispanic Chamber of Commerce, said the mercado gives Latino small‑business owners a place to sell directly to customers, and gives the public a chance to step into a cultural space without ever leaving the county…