“It’s your last lap. Make it spicy,” Kindred’s Head of People Operations Veronica Wong told her pro driver, when she climbed in the Sonoma Raceway pace car for Hot Laps and Happy Hour one recent Friday evening.
The driver obliged, accelerating onto the track with the San Francisco executive riding shotgun. With NASCAR approaching, the moment captured the high-speed, almost weightless sensation drivers often describe as a flow state.
Sonoma Raceway has accelerated into high gear with its VIP business hospitality offerings, catering to corporate retreats and special events that for the personal thrill go far beyond spectating…