Larry Peter has as much personality as the cheeses that once made Julia Child melt. He once sold cheese out of a woodshed he built next to a schoolhouse he bought from Sonoma High School for a dollar and now he owns a 113-year-old facility — three city blocks in the heart of Sonoma County — that he bought in 2004 when the original cooperative shut down after 91 years.
He has never had a broker. Never had a distributor. Now he sees AI agents as the key to getting more real cheese and butter to the people.
As a result, he’s got something else, much to his surprise: a company that runs on artificial intelligence.
The man who rode a bicycle to buy a dairy
Larry Peter grew up in Sebastopol picking prunes, grapes, and raspberries to pay for school clothes and bicycles. His father worked a green chain at a lumber mill for 40 years and never stopped talking about the dairy farm that he wished he’d raised his kids on…