Between drinking bone broth as part of our morning ritual and Dry January becoming a viral international trend, it’s clear that Gen Z—myself included—is not embracing the drinking culture as much as previous generations.
According to a 2025 Gallup poll, only 50 percent of adults ages 18-34 drink alcohol, down 9 percent from 2023. And with this downward trend of less alcohol being consumed, bars and restaurants are adapting to attract a sober—or sober-curious—crowd.
Michael’s On East is ready to meet them where they are with its new Zero Proof collection, offering sophisticated, fun ways for drinkers and nondrinkers alike to socialize without having to deal with the consequences the next morning…