Elder abuse awareness: Financial scams target Suncoast seniors

SARASOTA, Fla. (WWSB) – It can start with a close friend, family member or text from a number you don’t recognize.

Elder safety advocates say elder abuse looks different every day. On World Elder Abuse Awareness Day, scam attempts have become so common that seniors almost have to assume every unexpected message is a test.

The National Institute of Justice estimates elder mistreatment affects about one in ten adults 60 and older each year. Advocates say financial exploitation is one of the most reported forms, and technology is making it easier for scammers to reach people instantly…

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