Downtown Sarasota Waldorf Astoria-branded project marks early progress

Planning is underway to demolish multiple downtown buildings and construct the Waldorf Astoria Residences Sarasota in their place. While the construction project will take a few years to complete, movement at the location — at the Five Points roundabout at Main Street and Pineapple Avenue — is expected to begin this summer.

Sarasota-based real estate investment and development company Jebcore Cos. is partnering with Winter Garden-based WMG Development and Hilton on the project. Real estate brokerage Michael Saunders & Co. is exclusively representing the property, where condos start at $2.2 million.

Sales began in January, and have been going well. “We wrote four contracts in the last two weeks,” Michael Saunders Director of Sales and Marketing Michelle Young said at an April 15 luncheon hosted by CREW Sarasota-Manatee, where she gave an update on the Waldorf Astoria Residences…

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