SIOUX FALLS, S.D. (Dakota News Now) – A squishy stress toy that’s been sitting on store shelves for years is suddenly becoming one of the hottest items in South Dakota, thanks to the power of social media.
NeeDoh, a line of sensory squeeze toys made by Schylling, has exploded in popularity on TikTok, where videos of people squeezing, stretching, and collecting the colorful toys have racked up millions of views. The viral attention is now translating into real-world demand, with retailers across the country struggling to keep them in stock.
At Child’s Play Toys in Sioux Falls, owner Nancy Savage recently announced a new shipment during a Facebook Live video…