‘It’s like a dessert’: Bubble tea on the rise in SD

BRANDON, S.D. (KELO) – A new beverage option is bubbling up in Brandon as 9999 Boba expands to the town.

The restaurant serves bubble tea, also called boba, which is a popular drink with a fruit or milk tea base, mixed with chewy tapioca pearls, bursting popping boba or jelly. 9999 Boba opened its Sioux Falls location in 2022 and due to its success, expanded to Brandon.

“They’re happy that we came to this community,” owner Johnny Pahthaem said. “A majority of them don’t even know what boba is, but then once they try it, they love it.”

Annika Johnson currently lives in Sioux Falls and works in Brandon. She’s from Minneapolis where the drink has gained popularity and says she likes finding new boba restaurants in the area.

“I like that there’s the aspect of the drink and something you can chew,” she said. “I really like textured things. So, I love that you can have like popping pearls, tapioca pearls, things like that and you get a yummy treat.”

Johnson was visiting the Sioux Falls location March 15 when she learned of the new location in Brandon.

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