The Democratic National Committee has launched a new voter registration campaign at Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutes (HSIs) in battleground states, The Hill has exclusively learned.
The campaign includes kiosk ads and “I Will Vote” posters across campuses in Georgia, Michigan, Wisconsin, North Carolina, Arizona, Nevada, and Pennsylvania. The ads will lay out what is at stake for young voters this election and how the controversial Project 2025 could affect them if Republicans gain control of the White House and House of Representatives.
Jaime Harrison, chairman of the DNC, said young voters are “critical” to the coalition needed to elect Vice President Harris and her running mate, Minnesota Gov. Tim Walz.
“The DNC is taking every opportunity to reach students where they are and make sure they have all of the tools they need to vote this November on the issues that matter most to them,” Harrison said.
Enthusiasm among Latino and Black voters has skyrocketed since Harris became the top of the Democratic ticket.