In-N-Out Burger is not spreading quickly across the country like most fast-food chains. Instead, it is taking its time, using scarcity, control, and patience to build its brand.
The California-based chain now has six new restaurants marked as “opening soon” in five states, giving new energy to one of the most closely followed stories in American fast food.
The planned locations are in Commerce and Stockton, California; Madison, Tennessee; San Tan Valley, Arizona; St. George, Utah; and Twin Falls, Idaho. Opening dates have not yet been announced…