Syracuse Athletics announced a key initiative on Tuesday morning focused on the name, image and likeness (“NIL”) space.
SU Football NIL, a third-party NIL organization focused on Syracuse football players, has rebranded as One Orange Alliance and will serve as a third-party marketing agency supporting all 20 varsity sports at the ‘Cuse.
In partnership with One Orange Alliance, we have announced a significant and innovative initiative to advance our NIL strategy, expanding opportunities for student-athletes across every Orange program. https://t.co/r24PV4V3eF
— Syracuse Athletics (@Cuse) April 21, 2026
This is an important development and one that I had anticipated for a while. Orange United had launched in September of 2023 to facilitate NIL deals for ‘Cuse athletes in every sport, but that organization closed up shop last fall…