Jason Alexander, one of the co-owners of the Tacoma tiki bar Devil’s Reef, is a man of many hats — not just the ever-changing fezzes many patrons associate him with.
He and his wife, Robyn, have been the masterminds behind several other Tacoma restaurants and concept bars — including The Gilman House and initial tiki-bar foray The Cabana — for more than a decade.
When stepping into the dark and nautical dwelling of Devil’s Reef, one is welcomed by hand-carved maritime décor, low-lit booths, and a bar stocked with rum. Many of the ornaments lining Devil’s Reef’s walls were personally created by the couple, who, in addition to their entrepreneurial spirit, have a reputation for DIY creativity that one seldom finds in bars…