A sprawling eight-story complex packed with 350 apartments could soon rise just south of downtown West Palm Beach, with Pebb Capital pushing a major mixed-use play on an 11.6-acre site tied to the former newspaper campus known as The Press. The proposal lines up studio through three-bedroom units over ground-floor retail, plus an attached eight-story garage with roughly 654 parking spaces. The city’s Plans & Plats Review Committee took up the plans on Thursday, nudging the project into West Palm Beach’s local approval pipeline.
What’s planned
According to Florida YIMBY, the yet-unnamed building would top out at eight stories and stack 350 apartments on the site, ranging from studios to three-bedrooms, with most of the inventory geared toward one- and two-bedroom layouts. Residents would get a communal swimming pool and other shared amenities, while the street level would bring about 11,270 square feet of retail space.
The plan also leans heavily on cars, with an eight-story parking structure that would hold roughly 654 spaces tied into the project. Application materials list Finfrock Design as the architect of record and Urban Design Studio as the planning consultant.
Site history and ownership
The development site sits within the former campus branded as “The Press,” which Pebb Capital and Sabal Investment Holdings acquired in August 2024. Public records put the price tag at about $53 million. The Real Deal reported the sale and price, while the buyers’ announcement describes the 11.6-acre property as containing roughly 256,653 square feet of office and retail space, with tenants that include The Palm Beach Post.
The purchase also came with a developable parcel that is currently used as surface parking, which the developers have flagged for future redevelopment. The new 350-unit proposal is aimed squarely at that piece of land.
Planning process and timeline
The latest round of plans landed in front of the city’s Plans & Plats Review Committee on Thursday, according to Florida YIMBY, marking an early but important procedural step for the project…