Dive Brief:
- Yatco opened its first Chester’s Chicken QSR earlier this month, the convenience retailer and restaurant chain said in a joint announcement.
- The restaurant is located inside Yatco’s convenience store at 75 Quinsigamond Ave. in Worcester, Massachusetts. The companies held a grand opening Sept. 17.
- Like many other convenience retailers, Yatco is partnering with QSRs to position its stores as food destinations.
Dive Insight:
Chester’s isn’t the first QSR chain that Yatco — which operates 20 convenience stores across New England — has brought to its stores. The Marlborough, Massachusetts-based retailer has a longstanding partnership with Dunkin and also works with regional restaurant brands, including Rhode Island-based Coffee Connection.
Now, Yatco is adding Chester’s fried chicken to its foodservice lineup. A second Yatco location featuring a Chester’s is already in the works, according to the announcement.
“We’re excited to bring Chester’s to Yatco and give our customers another great reason to stop in,” said Walter Thomas, category manager at Yatco, in the announcement. “We want our stores to be a place people think of for a good meal, whether they’re grabbing lunch during the workday or picking up dinner for the family.”…