MARLBOROUGH — The MetroWest Boston Visitors Bureau, in partnership with the City of Marlborough, announced plans for a coordinated MetroWest Regional Fan Zone initiative to celebrate the 2026 FIFA World Cup™ and bring a major tournament viewing event to the region.
“The World Cup is a hugely unifying global event, and this initiative brings that energy directly to MetroWest,” said Stacey David, executive director of the MetroWest Boston Visitors Bureau. “By working together across communities, we’re creating a regional hub where residents and visitors can experience the excitement of the tournament and celebrate together. It’s also an opportunity to showcase the region, encouraging visitors to stay, explore, and support local businesses while generating meaningful economic impact across MetroWest.”
Each Fan Zone will feature live match broadcasts on a jumbotron, surrounded by an outdoor festival with a beer garden, food trucks, arts and crafts, other vendors, and family-friendly activities. Organizers expect the events to draw thousands of attendees daily…