Walnut Media announced today the acquisition of AM 590, marking a major expansion for the locally owned media company and the return of the legendary WOW call letters to the Omaha market.
Beginning July 6, AM 590 WOW will relaunch as a full-service sports station featuring premier ESPN programming, local sports talk and enhanced regional coverage of University of Nebraska athletics.
After a successful petition to the Federal Communications Commission, Walnut Media has officially restored the historically significant WOW call letters to the iconic frequency — reviving one of the Midwest’s most recognized brands in radio history. The W-O-W call letters were originally assigned in 1926, so this return marks the 100th anniversary, making it one of the oldest radio stations in the State of Nebraska…